Contrary to what you may be hearing on blogs and on Twitter, the newspaper isn’t dead. It’s just that media has to evolve to accommodate how people are getting their information.
Forging strong relationships with reporters is as important as ever to your organization. So is creating relationships with bloggers, analysts and other influencers.
Whether they’re reporting their stories in print, on TV or on Twitter, garnering the support of these stakeholders is just as important. And knowing what makes them tick is the key to getting your story picked up.
At Fuse, we’ve helped clients raise awareness of their causes or news by writing compelling news releases, pitching original stories, and creating interesting media events. We also create targeted media and blogger lists and we provide media monitoring and analysis services to help our clients measure the success of their campaigns. And all of this, of course, while making sure our efforts are in line with your corporate objectives.