Ottawa Race Weekend

Fuse provided media relations support for 2009 Ottawa Race Weekend, and was invited to do so again in 2010. Services included: media relations strategy and planning; social media strategy planning and execution; Great Run Ottawa Playlist Contest planning and implementation; video production for original PR idea; pitched story ideas to local/national media; coordinated news conferences; managed media onsite during Race Weekend; wrote news releases,backgrounders, speaking notes, website content; online media room planning and implementation; media monitoring and reporting; recommendations for program improvements. Results included more than 200 media hits in 2009 and more than 700 hits in 2010. View some of the clippings from the 2010 Ottawa Race Weekend.

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