Communicators are struggling with how to incorporate social media into their activities. For most member-based or customer facing organizations, the question is not whether you should incorporate social media into your activities, but rather when and how. Our approach to social media is simple: you should only take on what you can reliably and consistently manage. We also know that using social media is about engaging with your stakeholders, not pushing out information. Your organization’s participation in social media requires careful thinking and thorough planning. We also know that using social media is about engaging with your stakeholders, not simply pushing out information to them.
Trust us. We won’t recommend you tweet if it won’t help you meet your strategic goals.