Fuse was hired in the fall of 2009 to conduct an audit of the communications processes, products and tools of the Canadian Society of Association Executives (Ottawa-Gatineau Chapter) and to use the findings to develop a three-year communications plan for the Chapter.
For this project, we:
- audited all CSAE’s communications/marketing tools, including newsletter, website, events marketing/promotion items, eNewsletter, as well as CSAE’s communication processes and committees;
- interviewed local Board members and key CSAE National staff to understand the dynamics and policies that influence how the Chapter can communicate with members;
- surveyed 50 Society members at one of the Society’s event;
- conducted a benchmarking and best practice exercise including competing and similar associations in Canada and the U.S.;
- developed and presented an audit report including a findings analysis and strategic recommendations for structuring the communications function and for improvements to current communications products, processes and activities;
- developed and presented a three-year tactical communications plan linked to the Chapter’s approved priorities and activities; and,
- developed a tactical work plan outlining strategic objectives, tasks, timelines and resources for implementation.
The Board of Directors approved the results of the audit in the spring of 2009. The communications plan was approved by the Board of Directors in November 2010.
The Chapter’s 2010-2011 strategic priorities included the majority of the recommendations included in the Audit. The three-year communications plan was accepted by the Board and is currently being implemented by Chapter volunteers.